Nestled in the foothills of the Swiss Alps, the finest organic kombucha is slowly brewed. Each bottle of our natural, unpasteurized kombucha is hand-crafted and delicately infused with premium fruits & herbs and inspired by the beauty of Switzerland
relaunching
a brand
The team from Swiss Kombucha Company approached SupernovaCo's branding and packaging specialists with their existing range of proudly Swiss Kombucha. Well-loved and of the utmost premium quality, they felt their packaging design needed to communicate just how pure and natural this Kombucha is for you, whilst telling the story of their origin.
The deep emotional bond they had with the original packaging was the most important factor to consider when designing the new packaging.
Why is it so important? Developing the right kind of packaging design is an investment in the brand’s future. The label that can spark emotions and attract the customer will fully meet the expectations of the product manufacturer. Go too far away and you lose that essence of what felt nostalgic to your consumers.
Our design concept was defined by the charms of the harvest season with a “never-to-be-forgotten” structural design.
continuing the
brand story
Packaging is the last communication channel brands have with consumers in the purchasing decision process. Its design and content are essential to the brand because it will influence the consumer’s decision at the last minute.
We tackled every inch of the packaging to achieve this, from the proudly Swiss emblem to the silhouettes of the iconic Rigi and Pilutus mountains who's rivers of pure, crisp water flow through the town of Zug, and used to make this fine Kombucha.
Every drop of the kombucha is imbued with ripe, juicy Swiss fruit! But it is not just a “delectable” story from a small sun-lit town. It is a drink that gets one to savour every single flavour and at the same time to recognize something wholesome & natural about it.
These gifts of nature are real gold! That brought us to use the green botanicals & fresh fruits & veg of each variants unique ingredients.
key visuals
sustainably designed
From biodegradable inks, sustainably produced papers, and direct to glass printing, plastic-free packaging design was essential to the brand's core values.
