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PEDIGREE VENTURES
CREATIVE CONCEPT ONE
Our aim for Route One was to design a logo lockup that exuded professionalism and contemporaneity. To achieve this, we utilized a bold font for "Pedigree" and a simpler font for "Ventures," coupled with a triangular icon that symbolizes direction, unity, and collaboration. The chosen color palette strikes a balance between professionalism and approachability, with a subtle infusion of neon to convey our youthful and contemporary spirit.
CREATIVE CONCEPT TWO
In Route Two, our goal was to design an off-centered stacked logo that embodies a sleek, contemporary, professional, and timeless feel. To convey the concept of collaboration and growth, we integrated a plus sign into the letter "P" of "Pedigree" To create a sense of tranquility, optimism, and progress, also a perfect symbol to use in layouts.
CREATIVE CONCEPT THREE
In Route Three, we opted for a more daring approach by
creating a bold visual identity for "Pedigree" that communicates premium quality. "Ventures," on the other hand, was positioned in the upper right corner, symbolizing differentiation and a willingness to take risks.
To complement this audacious aesthetic, we utilized a bold
color palette and contemporary design elements.
THANK YOU
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